Category Archives: technology

Breaking Perverse Rewards

Do you ever wander the paths of hard technology marketing and wonder who’s in control? I’ve been watching the emergence of yet another marketing campaign and find myself breathless at the scope of the folly. What’s most amazing is that … Continue reading

Posted in marketing, Organization, technology | Leave a comment

Tao or Doubt?

So, cruising the interwebs today I ran across a nice blog about technology marketing. it’s an interesting piece because it’s written by an advertising person, not a technology marketing person. In fact, the blog is hosted by Palmer Advertising. I … Continue reading

Posted in storytelling, technology | Leave a comment

Does it Jive?

So, there are a ton of companies espousing “Enterprise 2.0*” concepts and driving solutions. It’s sometimes hard to get a handle on who is doing what, but sometimes an idea just smacks you in the face. I submit to you … Continue reading

Posted in marketing, storytelling, technology | Leave a comment