Category Archives: marketing

Breaking Perverse Rewards

Do you ever wander the paths of hard technology marketing and wonder who’s in control? I’ve been watching the emergence of yet another marketing campaign and find myself breathless at the scope of the folly. What’s most amazing is that … Continue reading

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7 Habits of Failure

Today started way too early, as most days do. I got up and started down a path that is becoming familiar. I got up, started looking through the infosphere and found an interesting blog. This lead to another, counterpoint blog. … Continue reading

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Does it Jive?

So, there are a ton of companies espousing “Enterprise 2.0*” concepts and driving solutions. It’s sometimes hard to get a handle on who is doing what, but sometimes an idea just smacks you in the face. I submit to you … Continue reading

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