Author Archives: devaldez

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Breaking Perverse Rewards

Do you ever wander the paths of hard technology marketing and wonder who’s in control? I’ve been watching the emergence of yet another marketing campaign and find myself breathless at the scope of the folly. What’s most amazing is that … Continue reading

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The Questions…

So, today I’m going to reiterate a discussion I had over a year ago with some folks in an industry that thinks Cal Worthington is state of the art. These are the basic questions that many folks forget to ask … Continue reading

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Tao or Doubt?

So, cruising the interwebs today I ran across a nice blog about technology marketing. it’s an interesting piece because it’s written by an advertising person, not a technology marketing person. In fact, the blog is hosted by Palmer Advertising. I … Continue reading

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7 Habits of Failure

Today started way too early, as most days do. I got up and started down a path that is becoming familiar. I got up, started looking through the infosphere and found an interesting blog. This lead to another, counterpoint blog. … Continue reading

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Does it Jive?

So, there are a ton of companies espousing “Enterprise 2.0*” concepts and driving solutions. It’s sometimes hard to get a handle on who is doing what, but sometimes an idea just smacks you in the face. I submit to you … Continue reading

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Technology Stories

So, today a friend offered some really good advice. This advice was about why I should be blogging and some suggestions on what and why. I’m honestly afraid that my musings will be unnecessary or¬†uninteresting, but I’m deferring to someone … Continue reading

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